Anticipating Member Needs – Strategy in the Age of Hyperpersonalization
Technogym
Today’s fitness members don’t just want a good workout—they expect an experience that feels tailored to them. The challenge isn’t to offer more, but to offer better: environments and services that feel personal, relevant, and thoughtfully designed.
In this session, we’ll explore how fitness operators can stay ahead of rising expectations by anticipating member needs and delivering value that feels personal—without adding unnecessary complexity. Drawing on insights from leading industry trend reports and real-world examples from across Europe, this talk will help you sharpen your strategy, streamline your offerings, and connect with members in more meaningful ways.
Whether you run a low-cost chain, a premium club, or anything in between, you’ll walk away with practical tools for evolving your business—without losing your identity.
Kjell Olav Engen is Chief Commercial Officer at Technogym Nordic, responsible for sales, marketing, and product across Finland, Sweden, Norway, and Estonia. He works closely with fitness chains, property developers, and hotels to shape sustainable and future-oriented training concepts—with a focus on simplicity, consistency, and member value. Known for blending sharp market insight with practical execution, Kjell Olav brings a Nordic perspective on how fitness clubs can stay competitive and member-focused in a rapidly evolving landscape.