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Martin Rooney

The Success Formula: Strategies to Win in Business and Life | Perustaja, Training for Warriors

What does it really take to win?  And not just in business, but in life?

In this powerful and high-energy keynote, internationally renowned fitness speaker Martin Rooney shares the proven strategies behind lasting success. Drawing from decades of experience working with elite athletes, building a global fitness brand, and leading from the front, Martin delivers a dynamic mix of storytelling, practical insight, and audience engagement that will leave you both inspired and ready to act.

Through unforgettable stories and interactive moments, you’ll discover the key principles that separate those who struggle in the fitness business from those who consistently succeed. You’ll learn how to elevate your mindset, sharpen your focus, strengthen your leadership, and create momentum in both your business and your life.

Whether you are a entrepreneur, coach or leader, this session will question your current strategies, reconnect with your purpose, and challenge you to reach your full potential.

Martin Rooney  MHS, PT, CSCS

Martin Rooney is no stranger to the fitness industry. An internationally renowned fitness expert, speaker and author, Martin has spent over three decades in the trenches of physical training. With a Master of Health Science and a Bachelor of Physical Therapy from the Medical University of South Carolina, alongside a BA in Exercise Science from Furman University, Martin’s journey has been anything but ordinary.

A former Division 1 javelin thrower, U.S. bobsledder and two-time Guinness World Record holder, Martin is also the creator of the Training for Warriors system, which has transformed lives around the globe. He’s a Kodokan judo black belt and a Brazilian Jiu Jitsu brown belt who has trained UFC champions, Olympic medalists, and world champions in a number of different disciplines. As a professional coach and speaker, Martin has presented for Fortune 500 giants like Nike and Prudential, trained professional sport teams like the NY Giants and NY Jets and visited with elite military organizations including the Navy SEALs and Army Rangers.

Now also serving as Chancellor of Lionel University, an online university devoted entirely to exercise science, Martin has penned 12 books. He lives in North Carolina with his wife and four daughters. And as you might imagine, they put him through his paces every day.